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What is Brain rot, the Oxford University 2024 word of the year?

### Exploring "Brain Rot": Oxford University's 2024 Word of the Year In an age where the digital deluge is inescapable, Oxford University has pinpointed a term that encapsulates the growing concern over the impact of our online consumption habits. The term "Brain rot" has been selected as the university's word of the year for 2024, shedding light on the darker side of our digital lives. ![Brain Rot](https://ichef.bbci.co.uk/news/1024/branded_news/bc42/live/33913f60-aff5-11ef-a58d-210a453eafad.jpg) "Brain rot" succinctly conveys the worry that the endless stream of low-quality online content we consume can have detrimental effects on our mental acuity and overall well-being. This term is not just a casual indictment of certain types of media but a commentary on how the digital environment is shaping our thinking and, possibly, deteriorating our cognitive functions. The term has emerged from a backdrop of growing digital skepticism, where excessive screen time and the proliferation of misinformation have been hot topics. It encapsulates a collective unease about how our brains might be suffering from the constant barrage of trivial, inaccurate, or otherwise harmful content that floods our social media feeds and digital landscapes. The recognition of "brain rot" as the word of the year marks a critical reflection on our current cultural moment. It prompts a necessary conversation about digital literacy and the quality

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