The Princess of Wales to Gigi Hadid: How ultra-traditional tweed found a new fanbase

Tweed, once the hallmark of British aristocracy and countryside attire, has woven its way into the wardrobes of the fashion-forward, signaling a resurgence in its popularity. This classic fabric, known for its durability and timeless appeal, has attracted a diverse new fanbase, ranging from royalty like the Princess of Wales to fashion icons such as Gigi Hadid. The transformation of tweed from traditional to trendy underscores its versatility and enduring appeal in the fashion world. Historically, tweed was associated with outdoor pursuits and the upper-class lifestyle, serving as a symbol of status and heritage. However, its narrative has shifted. Today, tweed is celebrated for its ability to transcend trends, offering a blend of sophistication, comfort, and functionality. Designers and fashion enthusiasts alike praise tweed for its unique qualities, including its natural resistance to wear and tear and its "self-cleaning" nature, which makes it a practical choice for both everyday wear and high-fashion statements. The resurgence of tweed in contemporary fashion can be attributed to its adaptability. Designers have reimagined tweed in various silhouettes, from chic dresses and blazers to modern accessories, making it accessible to a broader audience. The fabric's rich texture and depth add an element of luxury to any ensemble, while its historical connotations imbue a sense of nostalgia and craftsmanship. Celebrities and fashion influencers have played a significant role in tweed's revival, incorporating the fabric into their public appearances and social media platforms