How Jaguar lost its way long before that controversial advert

Jaguar's Struggle: A Glimpse Behind The Curtain In recent years, the iconic British car brand Jaguar has found itself in tumultuous waters, with challenges that extend far beyond the uproar caused by a recent controversial advertisement. The luxury automobile manufacturer, known for its elegant designs and powerful engines, seems to have taken a wrong turn somewhere along the line, leading to an array of issues that have put its storied legacy in jeopardy. Behind the sleek exteriors and roaring engines, Jaguar has been grappling with internal and external pressures that are reshaping its future. Industry analysts point to a combination of factors, including strategic missteps, evolving consumer preferences, and the seismic shift towards electric vehicles, as key components contributing to the company's current state. For decades, Jaguar has been synonymous with automotive beauty and refinement, attracting a loyal following. However, the shift in consumer demand towards SUVs and electric cars, coupled with increasing competition from both traditional rivals and new entrants into the luxury car market, has left Jaguar playing catch-up. In an attempt to realign itself with market trends, Jaguar announced ambitious plans to become an all-electric brand by 2025. This move, while forward-thinking, is fraught with challenges, not least the need for significant investment in new technologies and infrastructure. Moreover, Jaguar's attempt to modernize its brand image and appeal to a younger demographic has not been without controversy, as demonstrated by the recent backlash over an advertising campaign. This incident underscores