‘Adults buying kids toys to escape global turmoil’, sales data suggests

### The Trend of 'Kidults': Exploring the Rise in Adults Purchasing Toys Amid Global Uncertainties In recent times, amid the whirlwind of global economic turmoil, adults have been turning to an unlikely source of comfort and escape: toys. This fascinating shift in consumer behavior has been observed across various demographics, suggesting that the allure of play is not just for children. Retailers have taken note of this trend, increasingly targeting the "kidult" market—a demographic of adults who enjoy buying and engaging with toys, games, and collectibles that would traditionally be considered for children. The phenomenon is not entirely new but has gained significant momentum in the face of current global uncertainties. Financial pressures, social isolation, and the stresses of adult life in today's world have led many to seek refuge in the nostalgia and simplicity of toys. From action figures and Lego sets to video games and board games, adults are reaching for these items not just for amusement, but as a form of therapy and relaxation. ### The Appeal of Toys to Adults The reasons behind this trend are multifaceted. For many adults, toys evoke a sense of nostalgia, reminding them of a simpler time in their lives. In an era where digital technology dominates every aspect of life, physical toys offer a tactile experience that is both rare and refreshing. They allow adults to disconnect from the stresses of the digital world and engage in imaginative play, which can be incredibly freeing and therapeutic. Moreover, collecting toys can also be a form